Google’s latest algorithm update, dubbed Panda, has many websites reevaluating their search marketing strategies. Websites that were formerly on top of the search engine results for their target keywords have found that their rankings have fallen post-Panda. What caused web sites that were formerly ranking well in Google SERPs to plummet and how can businesses recover?
Most of the websites which were negatively impacted by Google’s Panda up-date may have been judged to be inferior in quality either due to their content or even their backlink profile.
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Sites that were overflowing with advertisements were also strike hard by the update. Content generators and sites that were designed especially for Google AdSense in particular have fared poorly since Panda was applied. Websites that formerly relied upon blogs to help boost their ranking in Google SERPs may have also been negatively impacted. It is still possible for these web sites to recover their ranking.
Content based websites may need to focus on improving the standard of their existing content and ongoing to build new content. Any articles or blog posts contained on a website should use good spelling and grammar. Content should also be unique. One of the primary targets of Panda were sites that contained duplicate or scraped content. Duplicate content should either be rewritten for uniqueness, removed from the website entirely or replaced with completely new content.
Some Google experts also believe that factual content ranks better than opinion thanks to the adjustments implemented with Panda. Businesses may want to consider including more statistics within their content and providing links to good quality, authoritative references. Virtually every sector has at least one or two high quality industry specific websites that can be used because references.
Once any content problems have been resolved, businesses affected by Panda need to carefully scrutinize their current link profile. Websites are better off requesting that webmasters remove low quality links entirely since they may now negatively impact ranking in the Google SERPs. Prior to Panda, these hyperlinks had a neutral affect on rank. In the future, websites should be careful where they leave backlinks. Avoid contracting with shady marketing companies that will promise to boost search engine rankings by delivering thousands of poor quality backlinks.